Does home staging help to sell the property faster?

Clothes make the man – this also applies to property. If properties are professionally decorated before the sales process, prospective buyers can better visualise their life in them. The result: the property is sold more quickly at a better price.

Home staging is the magic word. This method is used to showcase houses and flats by furnishing them neutrally with furniture and decorations. Some people also work with the smell of freshly brewed coffee, flowers from their own garden or a lighting concept that brings brightness into the rooms. Potential buyers should feel at home immediately.

Home staging: Attracts buyers and speeds up the sales process

In Germany, properties are normally sold unfurnished. The former occupant hands over the property “swept clean” and the estate agent then begins the search for a buyer. In recent years, however, estate agents have increasingly turned to home staging to make the property more appealing for viewings.

The aim of this method is to give potential buyers a positive impression of the property in order to sell it more quickly and at a higher price. Especially in the current market situation, where property prices have fallen, home staging is proving useful in speeding up the sales process and attracting buyers.

Furnishing to stimulate the imagination

Many people actually lack imagination. As studies show, only two out of ten people can imagine a room differently to how it looks at the moment. If the rooms are also small, it is even more difficult to imagine your own sofa or home office with a large desk.

By “artificially” furnishing the property, the chances of a sale are increased, especially for older properties that are in need of renovation.

Virtual home staging: 24-7 viewing from anywhere

Virtual home staging has become increasingly popular, and not just since the pandemic. It offers the advantage of no need for physical furniture or decorations. Potential buyers can conveniently explore the arranged rooms online without having to be on site. This method is also much more cost-effective than “classic” home staging.

Whether virtual or real, it is advisable to contact a regional estate agent to present your property in the best possible way. They know how to present the property in the best light and attract the right buyers. With home staging, they can shorten the selling time and increase the selling price by 10-15 per cent.

Do you want to sellyour property quickly and at a good price? Get in touch with us! We will be happy to advise you.

Hint

For reasons of better readability, the generic masculine is used in this text. Female and other gender identities are explicitly included where this is necessary for the statement.

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

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