Finding property buyers – but how?

The German property market has changed noticeably in recent years. Rising interest rates and high prices have influenced buyer behaviour. Despite these challenges, however, there are effective strategies that property sellers can use to find potential buyers.

1. plan a pricing strategy

Price is one of the most important factors in attracting potential buyers. It is therefore important to carry out a thorough market analysis in order to determine a suitable pricing strategy for your property. This pricing strategy can only be based on a professional valuation. A local quality estate agent offers this free of charge.

2. optimise presentation

First impressions count – even with property. Make sure that your property appears in the best possible light, both in terms of the photos and in the exposé and during viewings. Use professional photographers, drone shots, home staging services, virtual tours of your property to not only get the best out of your property, but also to stand out from other property sellers. Professional estate agents use the latest marketing methods and can advise you on this.

3. address your target group

Whether it’s an age-appropriate flat in an area with good medical care or a house with a large plot on the edge of a forest – every property has its own target group. Think about which target group is suitable for your property. Address them through the channels that will best reach them. Choose an approach that suits the target group: modern and light or classic and sophisticated – the tone makes the music. Thanks to their many years of experience, property experts know which target group is suitable for which property and where and how best to reach them.

4. filtering out viewers

In order to simplify the selection of buyers, you should start filtering the interested parties. Because not every prospective buyer who wants to view your property has a serious interest in buying. Other interested parties may be serious, but lack creditworthiness.

Professional property consultants, for example, ask for the contact details of interested parties before the viewing or have them fill out a questionnaire with questions about people moving in, price expectations and financing options. Viewing tourists usually prefer to remain anonymous and rarely provide precise information.

5. check creditworthiness

Check whether prospective buyers can afford your property at all. Property professionals obtain information on solvency from credit agencies such as Schufa or Bürgel and Creditreform. Obtaining this information is often difficult for private individuals – estate agents know how to do this. You should also ask to see the financing commitment from the prospective buyer’s bank. Make absolutely sure that the loan has been approved specifically for the purchase of your property.

Are you looking for support in selling your property? Get in touch with us! We will be happy to help you.

Notes

For reasons of better readability, the generic masculine is used in this text. Female and other gender identities are explicitly included where this is necessary for the statement.

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

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